The End of "Voluntary" Sustainability For the past decade, sustainability and R&D in the GCC have largely operated in a "voluntary" space. Success was measured by the ambition of the vision and the visibility of the pilot. However, as the UAE and Saudi Arabia formalize their ESG and R&D reporting standards, the era of the "unverified claim" is closing. For a senior leader, this means your greatest risk is no longer the failure of a project, but the failure to prove its impact
